Victoria Flores has actually made a profession of burglarizing the boys’ club. On Wall Street as a Morgan Stanley associate and later, as chief of staff for Katz Capital, a private equity fund. Then, as one of a handful of Latina business owners in the U.S. ever to do so, Flores raised $750,000 in equity capital financing in 2017 for Lux Beauty Club, the e-commerce charm startup she co-founded that sold natural hair extensions to beauty salons and direct to consumers.

However in spite of her fundraising success, navigating global supply chains and quality control ended up being increasingly difficult for the start-up. She and her service partner, signed up nurse Leslie Namad, finally made the gut-wrenching choice to pivot. They were so stressed out trying to handle overseas contractors in disparate time zones that Flores states she and Namad had started try out CBD tinctures to assist them sleep and to manage their tension. That’s when an originality was born. They began eyeing chances to enter into the male-dominated hemp and CBD industry and started researching the space. CBD is the acronym for cannabidiol, the non-intoxicating sis compound of THC, and abundant in hemp ranges of cannabis sativa. In 2018, they decided to invest in a joint endeavor with providers they could manage much closer to home.

” We mourned for the old business however then we selected ourselves back and up and said, ‘This is a big 25- billion dollar opportunity and we desire some of that,” discussed Flores of their choice to transition from hair to CBD.

It ended up, the timing couldn’t have been better. In late 2018, Congress passed the Agricultural Improvement Act, likewise referred to as The Farm Costs which took industrial hemp off of the federal government’s list of a lot of hazardous controlled substances and tossed open the door for an enormous customer items market. It occurred so swiftly, the FDA is still formulating consumer safety standards to catch up to the surge of items and health claims landing in mainstream sellers.

The two entrepreneurs initially decided to focus on a female market and began pitching charm and health items to gift shops and little retailers in2019 In a brand-new licensing deal with Perry Ellis International, the renowned black and white image of the legendary PGA champ Ben Hogan will be emblazoned on new CBD items made by Lux Beauty Club and expected to be sold in at least 500 pro-shops around the United States by the end of the year.

” Offers like this generally go to a lot of white guys. It was really exciting to be able to close this offer with them (Perry Ellis). And more to come,” enthused Flores in a telephone interview. She believes the line represents the first major top quality CBD products for golfers to strike the marketplace.

The Ben Hogan items sign up with a variety of other new CBD items capitalizing on the possible pain-relieving applications of the phytochemical that they hope will attract weekend warriors and amateur professional athletes. Over the last 18 months, a variety of CBD business have announced partnerships with pros consisting of, Tampa Bay Buccaneers’ tight-end Ron “Gronk” Gronkowski and U.S. National Soccer Team super star Megan Rapinoe, who began a CBD company with her twin sibling.

” It is kind of cool and interesting for us as brown creators that they saw that as a win for them. It is a testimony to them since it is Latina founded,” the New York-based executive described.

The hemp-derived items consist of a pain-relief roller, salve and cooling cream that will be offered in packaging that looks like a sleeve of golf balls. The possibility came about when Namad’s partner Richard, a CPG branding expert and consultant to the business came on board as the 3rd founder and together, they brought the concept to Perry Ellis, where Namad served as sales director for more than a decade.

Flores, a mother of a young daughter, says building business has been an exercise in perseverance, especially as the Covid-19 pandemic struck quickly after the company secured the Perry Ellis deal which slowed down the roll-out of the items. What helps, she states, is that as a small family-run service, all hands are on deck.

” We weren’t the founders that got $5-million dollars pre-seed to find something that might have a product market fit. We weren’t able to simply blow through money and test and see what worked and what didn’t work We didn’t have an alternative but to be scrappy and to be successful. We have our entire lives invested,” she said.

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LOS ANGELES, Aug. 6, 2020 /PRNewswire/ — Cannabis Global, Inc, (OTCMKTS: CBGL) (“Cannabis Global” or the “Company”), a cannabinoid and hemp extract science forward company developing infusion and delivery technologies, is excited to announce the live public launch of its Hemp You Can Feel™ hemp-based alcohol substitute cocktail mixers.

Hemp You Can Feel™ mixers are now available for online consumer purchase as well as bulk purchase for wholesale distribution. Cocktails based on the Hemp You Can Feel™ mixers provide an experience on par with light alcohol consumption, but without any of the harmful side effects of alcohol.

“Because of the ultra-low levels of hemp extracts utilized, we feel we set a new standard for product-safety and satisfaction in the hemp food and beverage category with this product,” commented Arman Tabatabaei, CEO of Cannabis Global. “While our Hemp You Can Feel™ beverages likely have the lowest hemp extract levels in the industry, we believe we provide a vastly superior positive effect upon use. We invite all consumers and alcohol industry participants to try what we see as the first viable alternative to alcoholic beverages. Our website is www.HempYouCanFeel.com. Take the HempYouCanFeel Challenge!”

The cocktail mixer product line currently features three simple-to-use mixers: Margarita Jalapeño, Skinny Classic Cosmopolitan, and Hibiscus Mint Lemon mixer. The Preparation of a Hemp You Can Feel™ cocktail is simple: add 1-2 oz along with ice and sparkling water – and of course, no alcohol. The Company is planning to release multiple additional hemp-based flavors soon.

The Company believes the use of Hemp You Can Feel™ is significantly safer than the consumption of other hemp-based or high-cannabidiol (CBD) based beverages. Because of the natural water solubility of the preparations, only a minuscule amount of hemp extracts is present in the cocktail mixers. Laboratory analysis and results by High Performance Liquid Chromatography (HPLC) indicated the presence of hemp extracts in the non-detectable category.

“The infusion technology behind our new Hemp You Can Feel™ alcohol-free cocktail mixers is highly advanced, yet ultra-simple,” added Tabatabaei. “It’s based on honeybees, powered by Bee-Fuse technology and our provisional patent on an all-natural, room temperature powderization technology. Nature has provided bees with unique enzymes that can naturally break down oil-based hemp extracts into a water-soluble compound, which we rely upon to create our cocktail mixers. There has never been anything like this product on the marketplace. Only nature could provide such a simple and elegant solution. Yet, it is highly effective, allowing us to produce the first hemp-based product that holds its own against alcohol-based beverages.”

Hemp You Can Feel™ is a registered trademark of Cannabis Global, Inc. Multiple pending and issued patents have been filed on the technologies discussed in the press release.

About Cannabis Global, Inc.

Cannabis Global, Inc., formerly known as MCTC Holdings, Inc., is a fully audited and reporting Company with the U.S. Securities & Exchange Commission, trading with the stock symbol CBGL. The Company is an emerging force in the area of cannabinoid sciences and highly bioavailable hemp and cannabis infusion technologies. The Company does not engage in the production, distribution, or sales of any controlled substances, including marijuana. The Company has an actively growing portfolio of intellectual property having filed six patents in the areas of cannabinoid delivery systems and cannabinoid polymeric nanoparticles. The Company markets its consumer products under the Hemp You Can Feel™ brand name. Cannabis Global launched its Project Varin early in 2020, to develop new delivery methods for rare cannabinoid Tetrahydrocannabivarin (THV-C) and to develop products based on this cannabinoid.

About Provisional Patent Filings

Under United States patent law, a provisional application is a legal document filed in the United States Patent and Trademark Office, that establishes an early filing date, but does not mature into an issued patent unless the applicant files a regular non-provisional patent application within one year.

Bee Fuse Technology

Several of the company’s products are powered by Bee Fuse technology. Bee-Fuse Technology is an IP Protected method which enables bees to naturally express the full spectrum of the Hemp plant in their honey in a highly efficient manner, utilizing low amounts of cannabinoids as well as therapeutic terpenes which creates a unique delivery platform for any strain. 

Forward-looking Statements

This news release contains “forward-looking statements” which are not purely historical and may include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities and words such as “anticipate”, “seek”, intend”, “believe”, “estimate”, “expect”, “project”, “plan”, or similar phrases may be deemed “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects, the future U.S. and global economies, the impact of competition, and the Company’s reliance on existing regulations regarding the use and development of cannabis-based products. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-k, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission. For more information, please visit www.sec.gov.

For more information, please contact:
Arman Tabatabaei
[email protected]
+1-(310)-986-4929

Public Relations:
Tiger Global Management
[email protected]
www.TigerGMP.com

View original content: http://www.prnewswire.com/news-releases/cannabis-global-launches-new-hemp-you-can-feel-alcohol-substitute-mixers-301107544.html

SOURCE Cannabis Global, Inc.

Article written in collaboration with Natán Ponieman

After his departure from marijuana behemoth Canopy Growth, previous CEO Bruce Linton kept his senses open for new chances.

A brief, 7-month period as executive chairman of Vireo Health showed the world that, in spite of pursuing other non-cannabis ventures, the business owner is still thinking about the marijuana plant.

However, Linton appears to be sailing against the CBD current.

” I’m not extremely sold on CBD as a sector, however I’m extremely offered on the hemp plant,” he informed us in a recent interview, conducted minutes before hopping on the virtual stage of the Restriction Partners Live conference.

For Linton, the CBD trend will blow over, however the hemp plant is here to remain. And he doesn’t intend to be left.

Earlier this year, Linton released Collective Growth, a special-purpose acquisition company that went public on the Nadaq exchange in May, and aims to make use of the potential of hemp, looking for to disrupt numerous industries that go well-beyond medical and recreational marijuana.

” The biggest disturbance opportunity associated to cannabis plants at large is to utilize the whole plant and hemp for what it can do. And there’s over 200 classifications of things that you can interrupt,” he said.

Not CBD, Hemp!

Linton states he’s “on the outside looking in, as far as the belief in CBD.”

CBD is absolutely an effective cannabinoid, he adds. The therapeutic effect of high-dosage CBD in specific cases, like reducing spasticity in children impacted from refractory epilepsy, has actually been clinically shown.

See also: Magic Johnson Talks CBD: ‘I’m A Believer’

” That dose response is true. But that’s super high does, right? This resembles a thousand plus milligrams,” includes Linton.

And he has a point.

” If you simply rubbed it on your elbow and it is allegedly a 20 milligram overall dosage cream in the container, so you rub 2 milligrams on your elbow, I’m extremely suspicious of any effectiveness to your benefit.”

This position follows Linton’s signature stance of looking at science and research study before making huge decisions. The executive lamented how in the past 18 months, research and science associated to cannabinoids in general has decreased immennsely, in advantage of more market-oriented practices and research studies.

This disbelief in CBD as a section led Linton to analyze hemp’s sustainable and economic capacity.

See likewise: More Potent Than CBD, THC: Dr. Raphael Mechoulam Discusses His Latest Discovery

” The more I walked around and the more I looked, the more it appeared that everybody was growing the wrong kind of hemp plant,” he describes.

In his eyes, lots of farmers are attempting to make a fast buck off CBD, while failing to acknowledge the enormous value of the spin-offs of the production of CBD from hemp.

The Collective Development Corporation

Turning his ideas into action in a timeless Bruce Linton fashion, the executive established Collective Development Corp, a blank-check company that intends to sustain the U.S. hemp industry.

In spite of the monetary crisis, the business had the ability to raise $150 million and IPO on the Nasdaq on May 1, under the symbol CGROU. The business’s core team even got to call the bell– practically, as the only business that went public on the exchange that week.

Linton presently acts as chairman and CEO.

In his own words, if the business has the ability to carry out the method it has actually planned out, it can grow to a billion dollar enterprise within 18 months.

Hemp’s ability to be used as a commercial product in numerous supply chains in a sustainable method makes it a valuable commodity in the post-COVID world. In the “brand-new typical,” international supply chains are starting to raise issues arounnd logistics and sustainability.

See likewise: University Of Toronto, Canadian Biotech Company Collaborate On Cannabinoid-Based COVID-19 Treatment

Hemp is specifically practical as a structure product. Its fibers, states Linton, are more powerful than steel, when taking a look at their tensile strength per size.

Opportunities In Europe

As opposed to the U.S., Europe never positioned strong constraints on hemp. That has put the area in a competitive advantage in terms of production capacity and technological development.

For Collective Growth, Europe is where the best purchase opportunities can be discovered. The company was established as a special-purpose acquisition company, or SPAC, a kind of business that raises funds in order to obtain other companies. SPACs has ended up being incredibly popular in the cannabis industry in current months, and some argue they “saved” the cannabis market in a time of minimal access to capital.

” You can purchase a BMW right now, the E series … one of them is 21%made of hemp, and none of it comes from America.

Cumulative Growth is looking at hemp business that produce food and pharma products, as well as others that focus on disruptive uses of hemp for commercial purposes. Although Europe is where the very best hemp innovation is found today, Collective Development’s objective is to bring hemp back as a substantial crop into the farming system of the United States.

According to Linton, farmers in the U.S. who wish to grow other crops are in problem nowadays: soybeans deal with strong competitors from China; corn, which is largely produced for the extraction of ethanol as a fuel, is bad company due to the fact that oil rates are at record lows. The scenario is starting to look dire.

Hemp, on the other hand, can become a viable source of earnings for U.S. farmers.

” By the time you get to the CBD, you have actually made adequate earnings off the entire plant that you can really take a little part of that earnings -less than half- utilize it to extract and secure free CBD.”

See also: UNM Research Study: Marijuana Works In Treating Depression, Improving Mental Health

Linton will be leading purchases for his new SPAC, while filling board seats at MindMed and Traffic Signal Holland, two up-and-coming psychedelics business he’s associated with. Linton likewise holds an executive post at Gage Cannabis and has co-founded a P2P rental market called Ruckify, which already uses 100 associates and has country-wide presence.

On July 1 CBD-based sports supplements business Champions Legends released with the announcement of the brand’s very first set of athlete partners.

Signing up with the company were two-time Super Bowl champion James Harrison of the Pittsburgh Steelers and Thor “the Mountain” Björnsson, winner of a number of Strongest Man competitors, world deadlift record-holder, and actor in the hit series “Video game of Thrones.”

Throughout a recent discussion, Thor discussed his decision to join Champions Legends came from the quality of the company’s products, but likewise from the fact that they are made from hemp, and not psychotropic cannabis.

See likewise: More Potent Than CBD, THC: Dr. Raphael Mechoulam Explains His Most Current Discovery

” I am always searching for ways to end up being a much better athlete. CBD is still a new arrival as far as supplements go,” he stated.

Strong Outcomes For A Strong Guy

Thor revealed having attempted other CBD products prior to Champions Legends’. However he had always knowledgeable disappointing results.

He ‘d seen other athletes around him utilize it, and wondered why it did not work for him.

” I was certainly hesitant to use CBD at the start, but after attempting the Champions Legends CBD products, I can say they are effective for athletic preparation, efficiency, and recovery,” he voiced.

Thor then shared some stories about completing in the World’s Strongest Man contest, which requires athletes to take their bodies to their very limitations.

” Often, this causes inflammation and pain,” he explained. Among other approaches he uses to treat these is CBD.

See also: Isiah Thomas Discusses His Journey From NBA Champ To Champagne To Cannabis

” My body feels excellent. I feel like I have the ability to recuperate faster, and even press harder during my exercise sessions. Up until now, for me it’s been working marvels, I’m feeling much better throughout and after my sessions.”

In truth, CBD items are as good for healing as they are for actual exercise, Champions Legends CEO Sonny Mottahed, a fan of strength-based sports himself, inserted.

” From our view and the line of product that we have actually developed, a great deal of it is based around how the product is utilized and developed, as well as the does you’re taking for a particular time, when you’re trying to find a particular type of impact. So, when it comes to sleep, you need a greater dosage of CBD, while as an athletic preparation tool, it’s a much lower dosage and different products.”

CBD And The Athletic Neighborhood

When prompted about the approval of CBD amongst the athletic neighborhood, Thor said it is growing quick.

” As an athlete, when you train hard, you push yourself, you get a lot of swelling and discomfort in the body. That’s why you need to choose the best supplements for you. For me, one of these products is CBD,” he voiced.

Reinforcing his point, Mottahed brought up the WADA’s (the entity that establishes doping requirements for expert sports, among others things) decision to eliminate CBD from their list of prohibited substances starting in 2018.

” We are seeing lots of sports enable CBD too.

” Try CBD out and see if it works for you. I understand it works for me,” Thor concluded.

To end the conversation, a random Video game of Thrones question: Do you feel the series would have been different if the people in it would have had access to CBD?

See likewise: Mike Tyson Will Print (Yes, Print) Marijuana Beverages

” Yeah. For sure,” stated Thor. “Absolutely when I think of it now, it would have been excellent to have Champions Legends items when I was filming for Game of Thrones. Especially, for the fight against the Red Viper and the Cleganebowl battle, because those fights were extremely challenging, not only psychologically, however also physically … And I make certain it would have also made me look better on screen.”